Here’s a quick test:
Do you have a lot of disposable
income? Yes/No
Do you find your smartphone clunky
and distracting? Yes/No
Would you feel confident walking
down the street wearing a strange apparatus on your face while appearing to be
talking to yourself? Yes/No
If you answered yes to any of the
above (or tried to ask a qualifying question such as ‘can the aforementioned
face apparatus shoot lasers?’) then you might be in the target market for
Google’s new gadget, a wearable smart device simply called ‘Glass’.
She failed the Voigt-Kampff test. |
We don’t have flying cars or
jetpacks, and the absence of brightly coloured skivvies worn as sensible daily garments is disappointing, but at
last we seem to be moving toward the future that so many people predicted in
the 1960s. Glass is voice activated and can be ordered to do lots of useful things like send
messages, take pictures and video, give directions or provide translations. Google’s
introductory video demonstrates that using Glass is meant to be as intuitive as
possible, and if you say ‘take a picture’ then the device will indeed take a
picture. In my (admittedly limited) experience with voice recognition
technology I have discovered that most devices will struggle to understand your
commands unless you’re a post-adolescent male with an American accent. The
voice recognition technology is therefore something that the developers will
want to spend some time perfecting if they want Glass to be remotely successful
beyond Silicon Valley.
Google gave people in the United
States the opportunity to obtain a pair of ‘Glasses’ if they could demonstrate
to Google in under fifty words what they would use the device for, with Google
selecting the most innovative responses. The competition was a clever ploy by
Google; it got people talking about Glass on social media and provided the
developers with a way to get some cheap beta testing done. According to Google,
the wider release of Glass will take place before the end of 2013 and is
expected to retail for around $1500.
Glass has generated some excitement
in the digital world, not least, of course, from Google themselves. For product
director Steve Lee, Glass is an attempt to bridge the gap between being
connected with the information provided by your smartphone and being connected
with the world. No longer will we be
stuck in a zombie-like trance with our noses in a smartphone—instead we will be
able to charge through life, still intimately linked to our devices but with
our heads held high. As quoted in Joshua Topolsky’s article on The Verge, Lee
says, “What if we brought technology closer to your senses? Would that allow
you to more quickly get information and connect with other people but do so in
a way — with a design — that gets out of your way when you’re not interacting
with technology?” Lee has a clear vision of the future in which technology
becomes part of the human experience rather than existing parallel to it.
There are still some kinks that I
imagine will need ironing out. What do people who wear traditional eyeglasses
do? Perhaps in the future Google will be able to develop a device that clips to
people’s existing frames, instead of having to be a separate framework
altogether. Also, if using Glass in a crowded environment, will the voice recognition
technology be able to adequately detect the difference between other voices? Furthermore,
how do the developers imagine Glass will replace traditional smartphones if it
is only voice activated? There are definitely moments (which I would prefer not to have to spell out for you) in which a typed text message is infinitely preferable to a
phone call. And what about using Glass while driving? While it has the
potential to be an incredibly useful and safe device for navigation, how will
authorities be able to determine if somebody was using a heads-up GPS app or just checking their Facebook?
People may wonder if Glass can
bridge the gap between functionality and fashion: will the device be something
people will want to wear? This is a valid but not necessarily vital question. Rather,
before we all begin walking around like T-1000s, maybe we need to ask if a
wearable smartphone is actually necessary. I have a feeling that, for all the
bitching and moaning we do about people becoming ‘disconnected’ when they take
out their smartphones, there will be more bitching and moaning about everybody
walking around talking to themselves and posting inane shaky first person video
footage of just about anything that takes their fancy. At least with
smartphones you can tell when somebody isn’t listening to you, with Glass you
could be rambling on for hours before realising your companion has been attempting
to beat their high score on Bejewelled the whole time.
Despite Google’s impressive videos
and promotional campaign, I can’t see Glass catching on, at least not this
iteration. There is something too conspicuous, too forced, about the whole
thing. In the future we very well could see something like Glass replacing the
hand-held smartphone, but right now people are stressed enough as it is without
having to worry about barking orders to a computer clipped to their face. There
will be early adopters and techno geeks who will use Glass, but right now it's
a bridge too far for the general public who, as far as I can tell, still like
their computers somewhat removed from their person. I’ll be really
impressed when Google have developed the technology to allow users to
telepathically communicate in order to control Glass, because until then there
are going to be a lot of awkward train rides with people out-loud sexting their
partners. I just don’t know if that’s a world I want to be a part of.
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